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OUR CURATION philosophy
The Datejust has always been easy to overlook, which may be its finest quality. It arrived in 1945, the first watch to read the date through a small window on the dial, and settled the matter so gracefully that little has needed to change since. Fluted bezel, Jubilee bracelet, nothing hurried. It was made for a life worn daily rather than for any single occasion, and perhaps that is why it dresses so easily both ways, comfortable under a rolled sleeve, just as comfortable beneath a jacket. Rarely the loudest watch in the room, and rarely the one you tire of.
See ROLEX DATEJUSTS COLLECTION
There is something about the Tank that resists ageing. Louis Cartier drew it in 1917, a clean rectangle in a world of round dials, its flanks modelled on the treads of a tank seen from above, and it has never quite looked like it belonged to its year. Warhol wore his unwound, and once said he kept it simply because it was the one to wear, which feels about right. It was never really about telling the time. It sits flat and quiet under a cuff, at ease with almost anything you put it near, and asks for very little attention while quietly holding yours.
See OUR COLLECTION OF TANKS
